OTT & Connected TV Advertising Targeted Like Digital
Place your brand inside the shows, sports and films India streams — on OTT platforms and connected TVs — with the precise targeting and measurement of digital.
- Free consultation & proposal
- Transparent pricing
- India & international campaigns
OTT & Connected TV Advertising by Marketeer India
Streaming has changed how India watches — cricket, web series, films and news are increasingly consumed on OTT apps and connected TVs. OTT advertising combines the big-screen impact of television with the targeting, frequency control and reporting of digital.
We plan OTT and CTV campaigns by audience, genre, language, device and geography — from live sports spikes to always-on brand building — and produce video creatives optimised for each platform's formats.
- Pre-roll, mid-roll & live-sports ads
- Connected TV (big screen) targeting
- Geo, language, age & interest targeting
- Programmatic and direct buys
- Frequency control & brand-safe placements
- Completion-rate and reach reporting
Our OTT & Connected TV Advertising services
Everything you need, handled by specialists — planned, executed and reported by one accountable team.
Premium In-stream Video
Non-skippable and skippable spots within premium shows, films and sports.
Connected TV
Big-screen households reached through smart TVs and streaming devices.
Precision Targeting
Target by city, language, genre, device, age and interests.
Live Sports & Events
Tap into cricket and major events when audiences peak.
Creative Adaptation
Edits, cut-downs and formats tailored to OTT specifications.
Transparent Metrics
Impressions, reach, frequency and view-through completion reported.
Why brands choose us for OTT & Connected TV Advertising
TV impact, digital control
Big-screen storytelling with audience-level precision.
Efficient entry point
Accessible budgets compared with national TV.
Reach Indian diaspora
Some platforms allow targeting of Indian audiences abroad.
Integrated with TV & YouTube
Plans that de-duplicate reach across screens.
A proven process from brief to results
Brief & target group
Audience, geography and campaign goals defined.
Channel & slot planning
Channels, platforms, stations, cinemas and day-parts selected.
Creative & production
Ad films, jingles and edits produced to specs.
Buy & release
Negotiation, booking and scheduled release.
Verify & analyse
Telecast, airplay and proof-of-play reports.
Where we make your brand show up
Industries we serve
Deep experience across consumer, wellness, property, food and technology categories — in India and international markets.
OTT & Connected TV Advertising services in India and worldwide
Marketeer India is an integrated marketing and brand consulting company headquartered in Kharadi, Pune. We plan and execute ott & connected tv advertising campaigns for startups, SMEs and established brands across India — including Pune, Mumbai, Delhi NCR, Bengaluru, Hyderabad, Chennai and Ahmedabad — and for businesses targeting international markets such as the UAE, UK, USA, Canada and Australia.
We plan OTT advertising in India for brands that want premium, targeted video reach — including Indian audiences in global markets where platforms allow.
What makes our approach different
- One strategy across online, offline, transit, broadcast and marketplace channels — no fragmented vendors.
- Clear objectives and KPIs agreed before any money is spent.
- Senior specialists on every account, with a single point of contact.
- Transparent reporting that connects marketing activity to enquiries and revenue.
Ready to get started? Request a free proposal or chat with us on WhatsApp.
OTT & Connected TV Advertising — frequently asked questions
What is OTT advertising?
OTT advertising places video ads within content on streaming platforms and apps, delivered over the internet to mobiles, laptops and connected TVs, with digital-style targeting.
Is OTT advertising expensive?
OTT is flexible — campaigns can start with modest budgets and scale around big events like cricket tournaments. Pricing is usually on a CPM (cost per thousand impressions) basis.
Can we target a specific city or language?
Yes. Most OTT platforms allow targeting by city, state, language, device and audience interests.
What is connected TV (CTV)?
CTV refers to streaming content watched on television screens through smart TVs or streaming devices. It combines TV's lean-back impact with digital targeting.
Do we need a new ad film for OTT?
Not necessarily. Existing TVCs can be adapted; we also recommend shorter cut-downs and platform-specific edits for better completion rates.
Can Marketeer India combine this with other channels?
Yes. We are an integrated marketing company — digital, offline, transit, broadcast and marketplace marketing under one roof — so this service can be planned together with other channels for greater reach and a lower overall cost of acquisition.
Services that work great together
TV Advertising
National, regional and cable TV campaigns — channel planning, slot buying, ad film production and tracking.
Learn moreVideo Production & Editing
Ad films, reels, product videos, corporate films, motion graphics and YouTube editing.
Learn morePerformance Marketing
ROI-first Google, Meta, YouTube & LinkedIn ad campaigns engineered for leads, sales and lower CPA.
Learn moreGet a free OTT & Connected TV Advertising proposal
Tell us about your business and goals. A senior strategist will get back to you within one business day with ideas, a channel plan and an indicative budget — no obligation.